30% of Brazilians never finish a book. Pocket Reading delivers full books in small daily portions via WhatsApp. Just 5 minutes a day—and you’ll finish before you know it.
Most of the images were generated using AI
Concept
Brand Design
Art Direction
Design Direction
Visual Design
3D animation
In Brazil, reading habits are declining—30% of the population has never finished a book, and the average person reads only 2.4 books per year. Busy routines make it hard to read regularly, even though books remain a key source of knowledge.
To change this, Pocket Reading delivers full books in bite-sized daily portions, allowing readers to progress little by little without feeling overwhelmed.
With carefully segmented texts designed for short breaks, Pocket Reading makes reading simple and accessible. And since 80% of Brazilians are on WhatsApp, that’s where we deliver it. Many have even finished an entire book in just over a month, reading for only five minutes a day.
AI-generated visuals were incorporated into the project as part of the creative process.
"Short texts that can be read on public transport, at red lights or in line at the bank."
"This is a clever app that encourages entertainment and education."
"Leitura de Bolso — or Pocket Reading — is a new initiative, which offers five minute reads for free via Whatsapp."
+30k
subscribers in the first month with R$0 media investment. Not bad for an indie project, huh?
Mateus Braga — Creative Director
Paulo Santos — Copywriter
Augusto Barros — Copywriter