Pocket Reading

Client

Pocket Reading

Challenge

Brazil has a very low number of regular readers. According to the research "Retratos da Leitura no Brasil", 44% of the Brazilian population does not read and 30% have never bought a book.

Idea

Pocket Reading, also known in portuguese as Leitura de Bolso, was created to change this scenario. The goal of the project is to send 5 minutes of literary texts everyday, for free. We send it where 80% of Brazilians are: on WhatsApp. After just over 1 month, many people will have read an entire book through the app.

My role

Concept, design and art direction.

Team

Mateus Braga (Creative Director), Paulo Santos (Copywriter), Augusto Barros (Copywriter) – Ad Agency: Isobar.

No time for books, but plenty of time for social media

Unfortunately, Brazil lost 4.6 million readers between 2015 and 2019. To make matters worse, books are too expensive for most of the population.

On the other hand, many people spend hours in front of their smart phones. Pocket Reading wants to transform it in good habits, with great content. And it's free and easy to use.

The project

The landing page showcases what the project is all about and highlights its key benefits.

Sign up

Registering is easy and free. With just one click or a QR code scan, users are in!

Social proof

We also included testimonials from those who are already using Pocket Reading. It's a good way to show the project's strength.

"Short texts that can be read on public transport, at red lights or in line at the bank."

g1.com

"This is a clever app that encourages entertainment and education."

Trendhunter

"Leitura de Bolso — or Pocket Reading — is a new initiative, which offers five minute reads for free via Whatsapp."

Springwise