Julian Vilela
Diretor de Arte
About

Test
Drive-in

Client
Fiat
Challenge
Invite people to test-drive the new Fiat Toro. Create an innovative and immersive experience to present the car.
Idea
We created an advertisement to drive-in cinema. Than, we could show to people how to test-drive from their cell phone, replacing their own car with images of the Fiat Toro.
My role
Design and art direction.
Team
Mateus Braga (Creative Director), Paulo Santos (Copywriter), Erick Moneró (Copywriter) and Gustavo Frazão (Art Director) – Ad Agency: Isobar.
In a Cine Drive-in, we made a advertisement in which a woman manages to connect people's smartphones, enabling an immersive experience.
In a Cine Drive-in, we made a advertisement in which a woman manages to connect people's smartphones, enabling an immersive experience.
After the voice command, people's smartphones opened a website, where they could browse the Fiat Toro. It was possible to compare the interior of his car with the interior of the Fiat Toro. In addition, the car's features were described over the radio. At the end of the experience, it was possible to schedule a test drive.
Results
Test-drives increased by 314%
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